Sunday, February 7, 2010

“TIFF 2010” DEP proudly presents Thailand’s premier furniture showcase Under the concept of “Living A Green Life”

The Department of Export Promotion (DEP) in collaboration with the Furniture Industry Club, the Federation of Thai Industries, and the Thai Furniture Industries Association, is organizing the Thailand International Furniture Fair 2010 (TIFF 2010), under the concept of “Living A Green Life”. This event gives business operators a chance to both exhibit their latest furniture designs and seek business partnerships. TIFF 2010 will take place during March 10th-14th, at IMPACT, Thailand.


Mrs. Srirat Rastapana, DEP Director-General, stated that, “The global concerns about climate change have driven designers around the world to originate a new concept of furniture design in order to help raise public awareness on global warming. Such a concept has become a new trend in furniture design. To capitalize on this opportunity, the DEP has planned to arrange this year’s TIFF event under the concept of “Living A Green Life”, which is in compliance with the rising global trend.

“The event will be divided into two parts. During the first three days, March 10th-12th, the event is open exclusively for trade negotiations, while in the last two days, March 13th-14th, it is open for public retailing. Apart from being a spectacular, all-inclusive showcase of Thailand’s very best furniture production capacity and design, TIFF 2010 promises to be a great platform for leading Thai furniture manufacturers, entrepreneurs, designers and operators of related businesses including spare parts, machinery and interior decor materials, to meet with potential buyers and counterparts from overseas. It’s a great chance for virtually everybody in the furniture industry to seek alliance and reach common success.” added Mrs. Srirat.

Mrs. Srirat further noted that, “TIFF 2010 is anticipated to be the most comprehensive furniture exposition ever staged in Thailand. This expectation is to encompass the various aspects of the event including the number of participating exhibitors; revolutionary furniture designs; and, the trade and business opportunities it will present to international visitors and exhibitors themselves. In addition, TIFF 2010 will pave the way for professional Thai designers to demonstrate their capabilities to the world, through collections of unique furniture designs or furniture items made from innovative, eco-friendly materials. The event is expected to welcome more than 33,000 international visitors from Japan, USA, EU, India, Middle East, Africa, Canada, Australia, Malaysia and Singapore.

Sunday, January 24, 2010

“Thai Watsadu” is ready to run the first store in Bang Bua Thong

“Thai Watsadu” is ready to run the first store in Bang Bua Thong, to please contractors and receive many special offers on the grand opening.


“Thai Watsadu”, “One-Stop-Shopping Construction Material Suppliers for Thai”, is now ready to open for sales on 30 January 2010 on Kanchanapisek Road, Bang Bua Thong on a 30 rai – land plot or 24,000 square meters which cover the west of Bangkok connecting to Nonthaburi and part of Supanburi, Nakhonprathom and Prathumthani. The store offers more than 100,000 SKUs of construction material with guarantee price lower than other small retailers.

President for CRC Power Retail Co., Ltd. and Power Buy Co., Ltd. Suthisarn Chirathivat stated “We invested more than 800 million baht for the first Thai Watsadu store, targeting the construction subcontractor and tailor – made house owners markets including government sectors. Moreover, different from others, we add up our strength in excellent services, quality products and damage warranty.”

“Thai Watsadu” store layout is formatted to suit for customers: a one-story building with a high ceiling equipped with security & fire prevention system, the first store is built on energy saving basis, with indoor parking space for 300 cars. The strengthen of this format is “daily low price”, “variety of products”, “full inventory enough for customer’s demand”, “convenience and swift” and “instantly receive”.

Regarding merchandise management, more than 100,000 SKUs of leading brands are covering major categories of construction products, for example, frameworks like roof, column, beam, base work; architectural decoration like roofing materials, heat prevention, stairs, doors, windows; electricity system like wire, plugs, brakers, switchboard; plumping like water & waste pipe, water tap, valve, plumper; lighting like desk lamp, bed lamp, landscape lighting; kitchen like cabinet, smoke ventilation, stove, dish washers and interior materials like shades, bath, furniture, living room and general electronic appliances.

“PowerBuy”, Thailand’s leading electronic appliance retailer will operate all products at “Thai Watsadu”, bringing more than 3,000 SKUs to their first store in Bang Bua Thong, total 1,000 square meters. At Bang Bua Thong, “Thai Watsdu” highlights “Audio & Visual”, “Home & Small Appliances”, and “Office Automation”. The store layout is designed under theme “warehouse” which, product stocks will be placed on the top of the shelves. Some product categories like AV are grouped by brand in order to give convenience for the customers. Special services are formatted to serve customers, for example, paints mixture, tiles calculation, furniture assembly.
Marketing concept of “Thai Watsadu” is
Completeness: Product complement total 100,000 SKUs
Lower price : Daily low price. No need to wait for promotional seasons

Good: Quality products with guarantee and customers are able to return and change
At “Thai Watsadu” You can get everything

Suthisarn Chirathivat added “ To celebrate the grand opening of the first Thai Watsadu store, we organize special promotions to please the customers in Bang Bua Thong and nearby vicinity, for example, discounted item, 1 baht item, daily lower price and a chance to win prizes worth more than 300,000 baht like gold necklace, motor bike, electric appliance. On 30-31 January are scheduled to be “The Constructor Days” for the first 200 contractors who visit Thai Watsadu and apply “Thai Card”, receive a right to get a 500 baht coupon to discount when purchase 5,000 baht. Moreover, with cooperation with Krugthai Bank upon information provision under project “Loan for Strong Thailand”, aiming to create better understanding among contractors, housing owners and create more confident to acquire a construction bidding or purchasing bidding.

Also, the company has released a member card “Thai Card” which provides customers a lot of benefits, accumulative points, exclusive price, cash or gift redemption, including credit card payment and installment program.”

The grand opening is scheduled 30 January 2010, 10 am, which Nonthaburi Governor Vichien Phuthiwinyoo will preside over, together with top executives of Central Group and suppliers.

The first time in Thailand, JARKEN launches the 4D “MINE” Series- the phenomenal super luxury in property industry - with expected revenue of 300 MB.

JARKEN Group of Companies is taking a firmer and more solid step into the year 2010 by launching “MINE” Series in 4D form of perfection, targeting only at the elite and aiming at 300 MB revenue.


Kuldej Sinthawanarong PhD., Managing Director of JARKEN Group of Companies, the avant-garde architectural organization well trusted both locally and internationally, has disclosed that “After 9 years of fulfilling the needs of our clients in Thailand as well as international, JARKEN is now well versed for our unique style of minimalism blended perfectly well with modern elegancy. With client’s satisfaction in mind, JARKEN has achieved full trust from clients to design very high end residences, be it condominium or houses with space of 200-10,000 sqm. and budget of 15-20 or over 100 MB. Our clients are Thai and foreign developers as well as individuals”

“In 2010- we adopted a more aggressive marketing strategy especially in developing and creating new designs in order to answer to the need of broader scale of clients. We changed our logo from a green cross on white background to the solid black letters of JARKEN in combination with the 4 vertical lines of different sizes. It symbolized our professionalism in external and internal architectural designs,

Last but not least is our masterpiece of architectural design “MINE” Series by JARKEN. This new residential designs reflect well each individual characteristics, the inter-relation of spaces which allow each dweller to absorb in the ambience of every corner of his/her own “home”. The house is “MINE”. Pride one has in his/her house likens pride in the achievement along the passage of past unto present when he/she is at “home”.

There are 3 designs with 3 styles in “MINE” Series, ie, Quintessence, Extravaganza and Temptation with spaces of 2,000 sqm. up and budgets of 50-100 MB. The presentation of this “MINE” Series is in the perfect form of 4D.

In addition, the Company has created very unique Magazine Ads. We’ve got great honor from clients who worked mutually with us to create 5 masterpieces under the concept “Modeling JARKEN’s Role Models” which reflected the achievement, from extensive effort, in each and every aspect of designs for construction and services delivered to clients in the JARKEN’s way. Once the campaign is launched, it will be “talk of the town” especially and extensively in the property industry” anticipated Kuldej Sinthawanarong PhD.

JARKEN focuses only on high end and super luxury targets. And that covers 5-10% of the total market. The possibility is high since we have earned recognized international awards. And that put JARKEN on the path of never-ending development in order to create, to design and to deliver services that differ. We are confident that this will be another good year for JARKEN and we will achieve 300 MB revenue with our “MINE” Series.

Sunday, January 17, 2010

‘Cotto’ sanitary ware and faucets celebrates its ‘25th Anniversary’ with a vision to become ‘the industry leader in ASEAN’ in 5 years

‘Cotto’ sanitary ware and faucets marks its ‘25th Anniversary’ celebration with an aspiring vision to become an all-inclusive leader in the industry in Southeast Asia within the year 2014. The company plans to achieve this ultimate goal through its 4 unique ‘Brand Attributes’.


Mr. Saravut Sumransub, Managing Director, Siam Sanitary Ware Industry Co., Ltd., stated that, “The overwhelming success of Cotto over the past 25 years will undoubtedly be a solid foundation for the brand to springboard to even greater success in the future. To us, one of our greatest achievements so far is the fact that Cotto manages to win hearts of consumers of many different lifestyles and target groups.”

“Our next challenging, yet practical, goal is to become the all-inclusive leader in sanitary ware products and services in ASEAN within the year 2014, or about 5 years from now. Currently, our consolidated sales in ASEAN comprising Brunei, Singapore, Cambodia, Burma, Vietnam, Laos, the Philippines and Malaysia accounts for 40% of our total export volume.”, added Mr. Saravut.

“Looking ahead into 2010, Cotto plans to continue to open its innovative Cotto Studio, a one-stop sanitary ware products and service center offering 4 convenient solutions to customers – Bathroom Solution, Surface Covering, Water Solution and Kitchen Solution. Recently, we completed the renovation to turn the Don Mueang showroom at our headquarters to become the 11th Cotto Studio. This will make it easier for customers to have access to our various products and services.”

For 2010, the company aims to generate approximately 4.8 Billion Baht revenue for its sanitary ware products and faucets, a 15% increase from the previous year. Cotto is also determined to retain its market leadership with over 60% market share for sanitary ware and 40% for faucets. At present, 70% of its sales are domestic while another 30% is from export.

Mr. Saravut further noted that, “In order to become the ASEAN leader as we aspire to, as well as, to achieve the sales targets we are aiming at, we are making efforts to offer ‘The Right Solution’ for customers of many different lifestyles and needs. Our products come in many different designs for them to choose from, and our professional services are comprehensive covering product designs to installations.”

“At Cotto, we operate with the ‘4 Attributes’ philosophy which comprises the following. ‘Co-Create’ which means cooperation and teamwork to achieve utmost customer satisfaction. ‘Innovative’, the ability to always come up with new ideas and technology to make it easier for customers to benefit fully from our products. ‘Hassle-Free’, the ability to design our products to be user-friendly and easy-to-use. And lastly, ‘Integrity’, which reflects our genuine commitment to fair business ethics and good governance.”, concluded Mr. Saravut.