‘Cotto’ sanitary ware and faucets celebrates its ‘25th Anniversary’ with a vision to become ‘the industry leader in ASEAN’ in 5 years

‘Cotto’ sanitary ware and faucets marks its ‘25th Anniversary’ celebration with an aspiring vision to become an all-inclusive leader in the industry in Southeast Asia within the year 2014. The company plans to achieve this ultimate goal through its 4 unique ‘Brand Attributes’.


Mr. Saravut Sumransub, Managing Director, Siam Sanitary Ware Industry Co., Ltd., stated that, “The overwhelming success of Cotto over the past 25 years will undoubtedly be a solid foundation for the brand to springboard to even greater success in the future. To us, one of our greatest achievements so far is the fact that Cotto manages to win hearts of consumers of many different lifestyles and target groups.”

“Our next challenging, yet practical, goal is to become the all-inclusive leader in sanitary ware products and services in ASEAN within the year 2014, or about 5 years from now. Currently, our consolidated sales in ASEAN comprising Brunei, Singapore, Cambodia, Burma, Vietnam, Laos, the Philippines and Malaysia accounts for 40% of our total export volume.”, added Mr. Saravut.

“Looking ahead into 2010, Cotto plans to continue to open its innovative Cotto Studio, a one-stop sanitary ware products and service center offering 4 convenient solutions to customers – Bathroom Solution, Surface Covering, Water Solution and Kitchen Solution. Recently, we completed the renovation to turn the Don Mueang showroom at our headquarters to become the 11th Cotto Studio. This will make it easier for customers to have access to our various products and services.”

For 2010, the company aims to generate approximately 4.8 Billion Baht revenue for its sanitary ware products and faucets, a 15% increase from the previous year. Cotto is also determined to retain its market leadership with over 60% market share for sanitary ware and 40% for faucets. At present, 70% of its sales are domestic while another 30% is from export.

Mr. Saravut further noted that, “In order to become the ASEAN leader as we aspire to, as well as, to achieve the sales targets we are aiming at, we are making efforts to offer ‘The Right Solution’ for customers of many different lifestyles and needs. Our products come in many different designs for them to choose from, and our professional services are comprehensive covering product designs to installations.”

“At Cotto, we operate with the ‘4 Attributes’ philosophy which comprises the following. ‘Co-Create’ which means cooperation and teamwork to achieve utmost customer satisfaction. ‘Innovative’, the ability to always come up with new ideas and technology to make it easier for customers to benefit fully from our products. ‘Hassle-Free’, the ability to design our products to be user-friendly and easy-to-use. And lastly, ‘Integrity’, which reflects our genuine commitment to fair business ethics and good governance.”, concluded Mr. Saravut.